Advanced Television

Media giant principals to combat piracy

October 22, 2007

A group of digital media heavyweights have issued a set of guidelines on copyright protection. The group–including Viacom, Walt Disney, Microsoft, Fox, MySpace and NBC Universal–agreed to use technology to purge pirated content circulating online, and to stop such material before it becomes widely available. “These principles offer a road map for unlocking the enormous potential of online video and user-generated content,” Disney CEO Bob Iger said in a statement.

Jeff Zucker, president and CEO of NBC Universal, commented. “This announcement marks a significant step in transforming the Internet to a popular medium that respects the rule of law.”

The guidelines include the “implementation of state of the art filtering technology with the goal to eliminate infringing content,” “upgrading technology when commercially reasonable,” and “cooperation in developing procedures for promptly addressing claims that content was blocked in error.”

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