Swisscom AG is to shut down its interactive television operation Betty TV in Switzerland. ‘The results from Betty TV (Switzerland) were significantly below our expectations,’ said spokesman Carsten Roetz in an interview. Betty TV gained 10,000 customers in Switzerland and 100,000 in Germany since its launch last June.
But Swisscom had produced 300,000 devices for the service at a high cost, and in the first half-year, Betty TV had a E36 million negative impact on Swisscom’s EBITDA. However, Betty TV will continue operating in Germany, where Swisscom is seeking an investor, said Roetz.