Multi-taskers use Internet with other media
November 9, 2007
Internet users, more than ever before, are multitasking and incorporating different and new media types into an interconnected experience, according to a recent survey by Burst Media. The study found that over four-fifths (82.4 per cent) of respondents are involved with another media, activity, or device while online. Among these multi-taskers, nearly one-quarter (23.6 per cent) are “super-taskers” juggling four or more tasks while online. Watching television (58.3 per cent) is the most common offline activity connected with Internet consumption.