Advanced Television

Kids now use Internet more than TV

November 13, 2007

According to research released by the European Interactive Advertising Association, 16- to 24-year-olds – a crucial audience for advertisers – are using the internet more often than TV for the first time.

The survey of more than 7,000 people across 10 European countries shows that 82% of 16- to 24-year-olds use the web between five and seven days a week while only 77% watch TV as regularly – a drop of 5% from last year.

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