Warner Bros. Television Group is set to unveil its new online portal, sMomLogic.com,. The site will provide content ranging from news and original scripted Web series to how-to info and user-contributed material, all targeted at mothers. "This is not a parenting site but rather a site for women who are moms," says Hilary Estey McLoughlin, president of Telepictures Productions.
Although moms can get their news from MSNBC.com or Google News just like anyone else, Lisa Hackner, Telepicture's executive vice president of creative affairs, says "we hope to provide them with a service by editing down all this information and content and putting it in one place, so it's one-stop shopping for moms. MomLogic is looking at the world through the 'mom lens.'"