DISH Network offers Disney, ESPN interactive TV
November 22, 2007
EchoStar's DISH Network has launched two interactive television applications for the ESPN and Disney Channel cable channels. Available content includes scores, headlines, TV listings and interactive advertising for ESPN and games, show information and listings, and a digital video recorder for Disney Channel.
Disney touted the applications as a way for advertisers to reach a more targeted audience with “intensive, targeted interactive ad campaigns.”