Advanced Television

Ficci for DRM

November 27, 2007

The Federation of Indian Chambers of Commerce and Industry (Ficci) is pushing for the adoption of an “efficient” digital rights management (DRM) system, saying that this would give “a fillip to the fast-growing Indian digital entertainment and media industry”.

Ficci and PriceWaterhouseCoopers conducted a study on the Indian entertainment and media industry. The report called for an efficient DRM system “that allows management and protection of digital content”. It added that it was the “need of the hour” for India to have “technology-agnostic, forward-looking and robust regulatory policies balanced with self-regulation and cross-industry agreements.”

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