From David Del Valle in Madrid
The Spanish telco company is launching Terra TV, a free-of-charge VoD service through the Internet, financed by ad revenues, that will allow users to watch TV programmes, specific Internet-adapted content (similar to MySpace TV’s minisodes) and share content with others.
Running at 1Mbps speed, the service is aimed at complementing TelefÃ³nica's IPTV service Imagenio, with around 500,000 subscribers, becoming a new window for TV content with a potential reach today of 9 million users.
Separately, TelefÃ³nica has named its head of planning, Julio Linares, to become chief executive officer. The move is intended to allow Chairman Cesar Alierta to delegate day-to-day operating responsibilities to Linares so that he can focus on strategy.