Only about 6,300 viewer on average, on any given weekday, according to early estimates compiled by Nielsen Media Research are watching Fox Business. By contrast, chief competitor, CNBC, attracted about 283,000 viewers each weekday in October to December.
While Nielsen, at the network's request, has measured the viewership of Fox Business since its premiere, Nielsen is not permitted to release or even confirm those figures publicly. That is because they are so low as to fall below Nielsen's minimum standards for reporting, said Gary Holmes, a Nielsen spokesman, reports the NY Times.
While CNBC is available in about 90 million homes, Fox Business is thus far available in about 30 million.