MTVN expands net syndication
January 10, 2008
MTV Networks has unveiled its targeted online syndication strategy, announcing partnerships with select online video sites to deliver a vast library of video content from MTVN’s popular brands. These sites include Dailymotion, GoFish, imeem, MeeVee and Veoh, and join AOL, Bebo, Comcast’s Fancast, Joost and MSN to comprise MTVN’s portfolio of online syndication partners.
MTVN’s targeted online syndication strategy will enable the company to build dynamic relationships with its partners across the globe and work closely with them to enhance their content offerings. The company will collaborate with each site to engage users, co-market and optimise MTVN’s programming line-up, and use filtering technologies to ensure copyright protection.
All of MTVN’s partner sites will carry individual channels for each participating MTVN brand, streaming ad-supported video clips free to the consumer. Like MTVN’s own branded websites, the partner sites will enable global audiences to embed MTVN clips on their own blogs, social networking pages or websites