Samsung Electronics, MobiTV, Nokia Siemens Networks, Rohde & Schwarz and SES Americom IP Prime are set to demonstrate a national distribution platform to enable mobile TV services in the US using local broadcast TV spectrum. The platform is planning to showcase a complete mobile TV technology solution in 2008, with consumer trials planned in US cities to be announced later.
The platform will deliver local and national programming and interactive applications to consumers on mobile devices “in-band,” i.e., through local TV stations' existing transmitters and spectrum.
The platform offers another alternative for broadcasters to avoid using the MNOs that currently control content and, effectively, the handset market. However, it will go up against the recently announced LG/Harris system and could give the US electronics/broadcast market another standards headache.