IFC VOD on cable
January 16, 2008
The Independent Film Channel is launching a new video-on-demand platform for independent films on some major cable systems. Festival Direct will be an on-demand service on Cablevision Systems, Cox Communications, Time Warner Cable, Comcast and Charter Communications.
Viewers will get to choose from films that have premiered at film festivals around the world, including Cannes, Toronto, Venice and Telluride. Each film will cost $5.99 apiece, or about what you would pay for a matinee performance at the local multiplex, except that most don’t screen the films IFC will be offering.