Advanced Television

Overlay.TV contextual advertising

January 17, 2008

Overlay.TV has completed a $4.6 million financing round and will be launching its Internet video-advertising platform in February. The funding comes from Celtic House Venture Partners, EdgeStone Capital Partners and Tech Capital Partners.

The Overlay.TV platform allows viewers to interact with online video, and enables content owners and distributors to monetize their video assets. As video streams from its original location, such as leading video sharing sites, viewers are able to opt-in to receive “overlays” which provide contextual information about the content being viewed. The overlay technology allows any image in a video to be ‘hyper-enabled’ and allows a viewer to click on the image, right in the video, and take any number of desired actions that are directly associated with the context of the image being viewed.

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