Mobile set to surpass online TV delivery
January 29, 2008
Mobile set to surpass online TV delivery
Mobile delivery of TV and music will exceed online delivery by 2010, international authors group CISAC has reported. CISAC, the worldwide organisation of copyright societies, said that consumption of audiovisual content on mobile devices will grow 68 per cent per year through 2010.
Driven mainly by mobile TV, it will reach a total market value of $3 billion. By comparison, online Internet TV is expected to reach $2.7 billion by 2010. Musical content will follow a similar trend, the CISAC study said: with a projected 4.2 billion mobile subscribers worldwide by 2010 – up from 3.3 billion in 2007 – the global market value of the mobile consumption of digital music content is expected to reach $6 billion while online delivery will reach $5 billion.
The study said the mobile surge will be driven by the Asia-Pacific region, which will generate more than half of the total global income from mobile music downloads by 2010, surpassing both North America and Europe.