Over 6.5m DTT receivers sold in Italy
February 5, 2008
From Branislav Pekic in Rome
A total of 6.697.516 receivers for digital terrestrial television were sold in Italy from February 2004 to November 2007, according to research commissioned by DGTVi from the GFK Marketing Services institute.
Out of the total, 82.3 per cent of the receivers (5,510,580 units) were made up of decoders, while TVs with integrated DTT tuners amounted to 17.7 per cent (1,186,936). This figure is set for a strong growth over the coming months, thanks to last year's decision by the Communications Ministry to end sales of TV sets with analogue tuners from 2009.
Among the decoders sold, the so-called zappers (with no interactive features) represent 4.8 per cent of the total with 265,433 pieces. The decoders acquired without the state subsidy amount to 3,184,370, or 57.8 per cent.