Advanced Television

US watching primetime online

February 7, 2008

Nearly 80 million Americans (43 per cent of the online population) have watched one of their favourite TV shows on the Internet according to a Digital Life America tracking study conducted by Solutions Research Group, up significantly from 12 months ago when that figure was just 25 per cent.

A full 20 per cent of the American online population said they watch TV on the web on a weekly basis, and that's ahead of the 14 per cent who say they take advantage of cable's video-on-demand offerings.

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