Worldwide DTT will reach 350m units in 2013
February 11, 2008
The worldwide DTT (Digital Terrestrial Television) receiver market will grow from 65 million units in 2007 to more than 350 million units in 2013, representing a compound annual growth rate of 32 per cent. Approximately 85 per cent of 2007's units support digital television and digital set-top box markets, while 15 per cent comprises other consumer electronics or PC applications, according to a report by ABI Research on digital terrestrial silicon receivers.
“By 2013, the DMB-T/H system in China will have about 100 million users,” says Steve Wilson, principal analyst for ABI Research. “China's national DVB standard GB20600-2006, also known as DMB-T/H, supports both fixed and mobile television applications.” The rollout of digital broadcast has arrived in time for the 2008 Summer Olympics in China, with service deployed in nearly 30 cities.
In the US, DTT receiver penetration will reach nearly 100 per cent of TV households, as the last bastions of standard definition and analogue cable convert. Moreover, broadcasters will adopt a mobile standard using ATSC (Advanced Television Standards Committee) frequencies as Samsung and LG present solutions to the industry.
“All in all,” concludes Wilson, “the market opportunity for digital terrestrial receivers spans many consumer electronics devices. Many of the world's digital TV standards support mobile and portable applications, and digital receivers are capable of delivering this signal at a fraction of the size and power of previous technologies.”