The Direct-to-Home (DTH) pay-TV market is expected to continue growing at about 7.6 per cent annually in subscribers from 2006 to 2011, and new services such as HD TV will help increase revenue. Rapid growth in the subscriber base will occur in certain less mature markets like Africa and India, where new DTH providers have or will begin service, reports In-Stat.
“In more mature markets, growth rates, while slower, remain positive, being spurred forward by bundled and premium services such as HD,” says Michael Inouye, In-Stat analyst. “HD is rapidly becoming a key differentiator in the US, and some Western European countries like the UK have exhibited strong growth potential for high definition, e.g., 273 per cent growth in HD subscribers from Q306 to Q307 for BSkyB in the UK.”
Research by In-Stat suggests: there will be 129 million DTH pay-TV subscribers worldwide by 2011 and revenues will eclipse $96 billion.