Bidding for Champions League
February 28, 2008
The BBC is ready to challenge ITV and BSkyB for the right to broadcast Champions League football. Sports broadcaster Setanta is also expected to bid, but Virgin Media is thought unlikely to participate. Bids are due on March 12 and broadcasters predict that UEFA, European football's governing body and the owner of the rights, will receive about £125 million (E168m) a year for the next three-year package, which begins in 2009. There may be several rounds of bidding and a final deadline has not been announced.