Deutsche Telekom has said that sales of television services to broadband customers will help it gain market share. The company wants to offer TV over the Internet to 20 million homes by the end of the year, board member Timotheus Hoettges said. A home entertainment package including about 150 TV channels and 2,600 video-on-demand titles will be offered to existing customers for an extra E10 a month.
Deutsche Telekom had 44 per cent of Germany’s new high-speed Internet customers last year, compared with a share of less than 20 per cent in 2006. The company aims to more than triple users of its combined Web and television service, marketed under the T-Home brand, to 500,000 customers this year from 150,000 users in 2007. Another 13 towns and cities will be connected to Deutsche Telekom’s high-speed digital subscriber line network in 2008, he said.