DTT in 30% of Spanish homes
March 12, 2008
From David Del Valle in Madrid
According to the latest report from Pro DTT Association Impulsa TDT 29.2 per cent Spanish homes (there are 15 million TV households in the country) already have access to DTT, following the sale of 1.37 million DTT tuners last Christmas, up 48 per cent, reaching a total of 8.81 million devices (4.6 million of which are STBs, 4.21m iDTVs) since March 2003.
The sales of digital TV sets surpass that of analogue TVs, with 2,025,000 digital sets sold in 2007 versus 1,976,000 analogue. 5.7 million people watch DTT each day with an average of 1.5 hours in front of the TV and an average audience share of 11.5 per cent in February. Madrid, Valencia, Canaries Islands and Catalonia are the regions where DTT is most widely watched. More than 40 per cent of homes in Madrid are connected to DTT, followed by Canaries with 38.5 per cent, Catalonia, with 33.9 per cent and Murcia, with 29.9 per cent. The most widely watched DTT channels are Telecinco (16,2 per cent), Antena 3 (13,2 per cent) and La 1 (11,2 per cent).