Advanced Television

Google completes DoubleClick purchase

March 13, 2008

Google has completed its $3.1 billion acquisition of online advertising group DoubleClick after receiving the green light from European competition authorities, setting the stage for a broader push into the online display advertising market.

The clearance also increased the likelihood that a future acquisition of Yahoo by Microsoft would also pass regulatory scrutiny, since Google would loom as a more formidable force in online advertising markets.

Categories: Articles, Business, M&A