From Colin Mann at the IPTV World Forum in London
Digital content monitoring system provider Mixed Signals has signalled a move into Europe by opening of a European sales and support office. The North American company plans to enhance its European business development efforts to strengthen its position in the rapidly expanding European video services market.
Sam Kershaw, formerly vice president of EMEA at BigBand Networks, will head Mixed Signals' European team, with a focus on the Video Service Provider markets. “The industry understands that in order to compete with other video service providers, it is necessary for the customer experience to be the same as, if not better than, the competition,” said Kershaw.