Advanced Television

Sony makes offer for 2waytraffic

March 14, 2008

Sony Pictures Entertainment is making an offer of E156 million for Dutch entertainment company, 2waytraffic the company which creates, produces, licenses and distributes light entertainment content across television, mobile and digital platforms. The acquisition will enhance Sony Pictures' global capabilities in the light entertainment market, which includes game shows, reality programming, variety shows, quiz shows and competitions.

“With the potential acquisition of 2waytraffic, we would have the opportunity to expand our access to new content and increase our interactive and distribution capabilities around the world.” said Michael Lynton, Chairman and CEO of SPE.

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