Advanced Television

CBS online ad net

March 20, 2008

Television stations owned by CBS are launching an online advertising initiative with local bloggers and social media sites. The ad network will involve CBS-owned TV stations generating online modules called “widgets,” which individuals can easily add to their Web sites. The widgets will contain local news as well as advertising, which the CBS stations will sell. The online partners will receive a share of the revenue, but specific financial details weren’t disclosed.

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