Advanced Television

ONO on the up

March 26, 2008

From David Del Valle in Madrid

Spain's largest cable company ONO is financially performing well. The operator ended the year with an EBITDA of E642 million, up 14.9 per cent against 2006. The company has made a drastic cut in non-profitable divisions and has increased its ARPU with a rise of 6.8 per cent (E1,176 million) in residential direct access and 54.5 per cent (E34 million) in residential indirect access.

ONO ended 2007 with 1.86 million clients, up 3.7 per cent, with 6.79 million passed homes, adding 458,000 homes in a year. In 2007 ONO had 3.77 million RGU. 31.2 per cent of its clients take the triple play, with 960,000 TV clients (as of March 2008 with more than 1 million TV clients) and 1.2 million broadband clients. In 2007, ONO led the pay-TV audience ratings with an average share of 7 per cent, up 12 per cent. Two years after the acquisition of its rival Auna, ONO has managed to capture 200,000 new clients and pass more than 1 million homes.

Now the company plans to start deploying its Docsis 3.0 technology in 2008 in the main Spanish cities to extend it to the whole country in 2008.

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