CNN Google Gadget
May 2, 2008
CNN International has become the first international news organisation to launch a stand-alone video-enabled Google Gadget, with its launch on iGoogle. The development marks the next layer in the company's strategy to complement its existing linear distribution with an expansion of its digital presence across emerging platforms.
The CNN International Google Gadget allows users to personalise their iGoogle homepage with CNN video content, giving them one-click access to the latest news and feature reports in a CNN-branded video player. The Gadget also enables users to link back to CNN's YouTube channel page, which launched last October, to watch