From Branislav Pekic in Rome
Portugal's ZON MultimÃ©dia has added 13,400 new clients for its pay-TV service ZON TV Cabo in the first quarter of this year, representing a 60.3 per cent increase of net additions on the same period in 2007.
The percentage of subscribers to the digital service “Funtastic Life” rose from 20 per cent to 26 per cent of the total pay-TV client base. The number of subscribers for the Premium TV channels grew 5 per cent (6 per cent for the Sport TV1/Sport TV2 package). ARPU was E25.60, a 2.5 per cent increase on last year. The audience of cable TV channels continued to grow, from 13.2 per cent to 13.8 per cent of total TV consumption in Portugal.
The operator has just added four new channels (E! Entertainment, Boomerang, mvm and France 24) and is planning to launch the new Sport TV3 channel, “dedicated to young and female viewers”, at the beginning of June. In order to compete more effectively with Portugal Telecom's Meo triple-play service, ZON TV Cabo will introduce the Box Zon, a digital receiver capable of recording more than 100 hours of programs (compared to 60 hours for Meo).
ZON TV Cabo has 80 per cent of the Portuguese pay-TV market, with over 1,5 million clients.