Advanced Television

DTH subs 'happier' than cable

May 21, 2008

US Satellite customers are still happier with their service than cable, but the wired medium's customer-service-satisfaction numbers are on the rise, driven by smaller operators. The customer-satisfaction scores for most cable and satellite companies were up in the most recent (2008) American Customer Satisfaction Index, with satellite still leading the way.

DirecTV was up 1.5 per cent to a 68, the highest score of any individual company measured, while Dish Network got the second-highest score at a 65, although that was down from a 67 the year before. The index goes to 100 and is based on the degree to which the customer is satisfied with his or her service. According to the index, of the four largest cable operators surveyed, Cox had the highest score at a 63, unchanged from the year before. Next came Time Warner Cable at a 59, up 1.7 per cent from a 58 the year before. Comcast was down 3.6 per cent to a 54 to tie with Charter, which was down 1.8 per cent.

Categories: Broadcast, DTH/Satellite, Research Library