C4 gadget to aid DAB take-up
May 28, 2008
Channel 4 Radio is hoping a new electronic device that enables mobile phone users to plug into digital radio will rescue digital audio broadcasting. The broadcaster, set to launch digital station E4 Radio this year, is in talks with electronics manufacturers to create a branded plug-in DAB device for iPods and mobile phones. The broadcaster is keen to create an E4 or Channel 4-branded device that will cost no more than £20 (E25). Channel 4 would market the plug-in to young people alongside its new digital stations.