C4 markets on mobile
June 23, 2008
Channel 4 has sent 87,000 video clips of hit shows including The F Word and Peep Show to consumers’ mobiles using Bluetooth as part of a campaign for its 4oD catch-up service. The campaign took place at five London train stations.
Steve Forde, marketing manager of new media at Channel 4, said that using Bluetooth technology allowed a high level of interaction to take place. “Providing free content over Bluetooth rapidly achieved our objectives of raising awareness of this service.”