The market for in-flight live direct broadcast video revenue is projected to grow to $913 million in 2012, according to research by MultiMedia Intelligence. With revenue of $87 million in 2007, live in-flight video promises impressive growth.
“The current environment of increasing fuel prices and downward pressure on fares has been painful to the airline industry,” according to Amy Cravens, contributing analyst with MultiMedia Intelligence. “The result has been that airlines have been aggressively pursuing new revenue streams. In-flight live direct video broadcast services are ‘a no-brainer,’ offering a value service to passengers and new revenue to the P&L.”
Even with the current constraints in the airline industry, usage revenues are still anticipated to nearly double in 2009. The majority of video deployments are with a single player, LiveTV, with Panasonic being their largest competitor