NBC Universal and private equity firms Bain Capital and Blackstone Group have agreed to buy The Weather Channel from Landmark Communications.
The terms of the deal have not been revealed, but the price tag is reported to have been almost $3.5 billion. The channel will be run as a separate business from the company’s other channels, which include MSNBC and CNBC.
The Weather Channel was put up for sale in January, but its owner was reported to be hoping to sell it for $5 billion. It is the third most distributed US cable channel, reaching 97 per cent of US homes with cable, while its website is accessed by nearly 40 million users per month.