Facebook, ITV grow online video

Facebook and ITV.com were the only major websites other than YouTube to significantly increase their share of the UK’s web video market over the past year.Both Facebook and ITV.com launched new video offerings over the year to the end of May, growing their market share from a very low base to create a monthly audience of almost 2 million users each, according to new data from metrics firm comScore.Facebook, which launched a video-sharing feature with its developer application platform in May 2007, saw a 1,324 per cent increase in video clips watched in the following 12 months.User numbers for video increased from just 174,000 in May 2007 to 1.8 million in the same month this year.The growth of ITV.com, which saw the number of videos it serves increase by 1,102 per cent year on year, was driven by the relaunch of its website with an expanded video offering and catch-up service.

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