In The Worldwide Market for High-Definition TV Equipment & Services 2008 IMS Research forecasts that 255 million TV households worldwide will be watching HDTV by the end of 2013, including video households viewing only pre-recorded non-broadcast programmes. It also expects the Blu-ray Disc market to experience strong growth during the next five years, particularly as Blu-ray Disc drives in new PCs become more common, reaching a forecast $46 billion in revenues in 2013.
Shane Walker, research analyst and author of the study, states, “DTH continues to be the leading platform for HDTV service uptake due to its rapid transition from analogue to digital households and increased HD content availability. HD DTH households are forecast to grow on average at 27.5 per cent annually, reaching 97 million households at the end of 2013. The most significant service uptake is expected prior to 2010, after which time the HDTV household growth rate is expected to fall below 30 per cent annually.”