Advanced Television

Virgin, Perform sports e-player

August 4, 2008

e-Player will be made available to digital publishers in the UK and embedded into websites to deliver a range of sports highlights and video clips, updated daily. The multi-channel player offers selected highlights from Virgin Media's Barclays Premier League and Coca-Cola Football League match content, as well as a portfolio of sports channels from Perform's brand, including European Football Leagues and international football plus tennis, golf, rugby, cricket, darts and basketball content.

e-Player will be made available across a number of the UK's leading digital publishers, including ITV Sport, News International, Bauer Publishing and a host of UK newspaper websites. Publishers receive e-Player for free as well as an advertising revenue share based on the amount of video traffic they provide

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