August 6, 2008
Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.
IOC Director of Television and Marketing Services, Timo Lumme said the IOC's priority was to ensure that as many people as possible were able to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. “The IOC's Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms,” he added.
By offering an abundance of freely available content across media platforms around the world, including over the internet, the IOC believes it is limiting the risk of piracy infringements.
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