Advanced Television

Southern Europe leads Web TV

August 7, 2008

The Strategy Analytics survey of 3,500 Internet users found that 22 per cent of Spanish respondents are regular users of streamed video from broadcaster websites, compared to 18 per cent in the US and only 8 per cent in Germany. This report estimates that 32 million people in the US and 34 million in Europe are now regular users of video streaming from broadcast network websites.

“Internet users in Southern Europe are clearly making the most of the Internet's capacity to deliver programming choice,” noted Martin Olausson, Director of Digital Media Strategies. “The success of web TV in these countries is in contrast to the relative lack of interest in traditional multichannel TV services from cable and satellite providers.”

The popularity of video file sharing over unauthorised networks is also markedly higher in Spain and Italy than elsewhere. Sixty-six per cent of Spanish and 55 per cent of Italian respondents admit to engaging in this activity at least several times a year, compared to only 28 per cent in the US and 18 per cent in Germany.

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