Advanced Television

US cable: three-quarters of additional broadband subs

August 14, 2008

Leichtman also reports that the top cable companies added over 670,000 subscribers, representing 76 per cent of the net broadband additions for the quarter versus the top telephone companies; overall, broadband additions in 2Q 2008 amounted to 51 per cent of those in 2Q 2007 – with cable having 85 per cent as many additions as a year ago, and telcos 23 per cent; the top cable broadband providers have a 54 per cent share of the overall market, with a 5.6 million subscriber advantage over the top telephone companies

"Net broadband additions in the quarter were the fewest of any quarter in the seven years LRG has been tracking the industry," said Bruce Leichtman, president and principal analyst for Leichtman Research Group. "While the relative number of quarterly broadband adds has certainly peaked, the decline in additions this quarter compared to the same period last year was exacerbated by Verizon and AT&T's emphasis on selling higher speed FiOS and U-verse bundled services, often at the expense of the traditional DSL service."

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