Jeff Zucker, President And CEO, NBC Universal, said: "Obviously our multi-platform Olympic strategy is a success, but this record-breaking Olympic performance is proving that network television is more alive than ever. We are breaking records that are 20, 30 and nearly 50 years old – this is a fantastic triumph for network TV."
NBC Universal has issued its first TAMi (Total Audience Measurement Index) for the first four days of the Beijing Games. Alan Wurtzel, President, Research, NBC Universal said that the beauty of the TAMi was that NBC could optimise the way it measured content across all of its platforms and evaluate how each platform is being used over time. "When we look at the first few days of TAMi data, it's clear that while the power of broadcast television remains unmatched, consumers are seeking out and taking advantage of all the different platforms offering Olympic coverage, creating an entirely new Olympic experience."
The TAMi (Total Audience Measurement Index) will measure the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users)