Advanced Television

Springer, eventIS combine VOD

August 29, 2008

The combination of both systems gives advertisers the opportunity to leverage the advertising ecosystem by addressing VOD users and customers with targeted real-time advertisements. Operators are thus enabled to generate new and additional revenue streams from their existing Video on Demand offerings – while digital subscribers enjoy a pure VOD entertainment experience, combined with contextually relevant commercial messages in front of VOD sessions.

Categories: Articles, M&A, VOD