Discovery on YouTube
September 26, 2008
Discovery Communications and YouTube have debuted nine YouTube Channels, featuring a robust collection of clips from Discovery’s family of world-class network brands. Tailoring content to the global YouTube community, Discovery will also roll out a series of targeted international Channels showcasing localized and native language content for specific regions around the world. The partnership also includes a number of program promotion initiatives designed to tap into YouTube’s engaged community and drive viewers to Discovery’s networks."With YouTube’s unmatched reach, Discovery fans from around the world now have another platform to engage with their favorite shows, and new audiences can sample our compelling nonfiction content like never before online," said Josh Freeman, executive vice president, digital media, Discovery Communications. "Our partnership with YouTube is a significant step in the company’s strategy to expand the global reach of our content on the web and draw new viewers to our networks."….
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