Ofcom: TV can run more ads

Ofcom has reiterated it will consider relaxing UK rules governing how many advertisements can be shown in peak time. In its most recent directive on the subject, the European Commission said countries could relax restrictions on advertising "minutage" to permit a maximum of 12 minutes an hour. Ofcom currently allows the PSBs to run seven minutes of advertising an hour, on average.

You must be logged in to post a comment Login