Orange Cinema make up
October 10, 2008
Orange announced the details of the five new channels that are set to launch in France on November 13th as part of the Orange cinéma séries. The new channels include a main “feature film” channel, Orange cinemax, which is available in HD and includes the best of recent films and TV series shown for the first time in France. In addition, Orange will launch four other channels, Orange cinehappy (family), Orange cinechoc (action), Orange cinenovo (art house) and Orange cinégéant (classics). These new channels will be priced at E12 per month on TV and PC and E6 on mobiles.
With the launch of Orange cinéma séries, the company says it is fulfilling its strategy of “content everywhere”. Apart from traditional broadcasting, all programmes will be available on-demand and can be watched on any screen (TV, mobile, PC) at any time depending on the circumstances.
All together Orange cinéma series will provide more than 1,200 films, 1,000 hours of TV series, 200 documentaries and 300 hours of children’s series each year. All programmes shown on the five channels will be accessible on-demand for 30 days after the first broadcast and a range of films and series will be available on-demand.
As part of the announcement, Orange also unveiled a range of additional new services available to viewers. With the multi-screens approach, subscribers may watch Orange cinéma séries channels and programmes on-demand.
Furthermore, Orange cinéma séries offers a catch-up service to see or re-watch programmes that have already been broadcast.