Web video on cable TV
October 10, 2008
Time Warner Cable and ActiveVideo Networks announced the deployment of a new television experience that will bring Web content and interactivity to the TV.The new service, which is being launched in Oceanic Time Warner Cable, intelligently streams traditional and Web-based content to any digital set-top box. ActiveVideo combines the personalized, dynamic, socially-connected experience that viewers have come to expect from the Web with the quality, immediacy and remote-control navigation that is expected of television.
Initial channels include interactive games from TAG Networks; home shopping from HSN; and news, sports and children’s versions of P:Mosaic, an intuitively personalized video navigation system that allows consumers to view, customize and navigate through their favourite channels at a single glance. In addition, the ActiveVideo service enables Oceanic Time Warner Cable to create Web-based channels that are specific to the market.
“With studies continuing to show that the television remains the device of choice for viewing video content, we’re seeing dramatically increased interest in ActiveVideo solutions that bring the Web experience to television through existing STBs and CE devices.” said Jeff Miller, president and CEO of ActiveVideo Networks.