Myvideorights.com has announced a global deal to provide internet and IPTV platforms with hundreds of videos from Eagle Rock Entertainment's catalogue of music performances and history documentaries.

The international deal (excluding North America) will see myvideorights.com capitalising on the growth in popularity of music videos online by distributing Eagle Rock Entertainment's pop, rock, classic and country music videos to selected internet and IPTV platforms. Successful acts included in the deal are; Babyshambles, Madness, Beach Boys, The Doors and ZZ Top, as well as the nostalgic and classic online content of Jonny Cash, Deep Purple, Marvin Gaye, James Brown and BB King.

Launched by Ashley Mackenzie and Richard Mansell, myvideorights.com is backed by Peter Bazalgette, Rupert Dilnott-Cooper and Kelvin Mackenzie. The company's mission is to help content owners and publishers achieve greater value from digital distribution. Myvideorights.com provides only rights-cleared content and allows entertainment producers an effective way of monetising their video and, enables digital publishers to acquire safe, clean advertiser-friendly media.

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