Advanced Television

C4 shuts digital sales

October 21, 2008

Channel 4 is to close 4DS, its third-party digital ad sales arm, with the loss of up to 10 jobs. 4DS was launched in March 2007 as a stand-alone business selling advertising on third-party websites. However, Channel 4 now wants to focus its digital sales efforts into its own core digital assets – 4oD, and

Meanwhile, News International has merged its digital sales teams to sell across all digital titles, including,, and the

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