Advanced Television

Google commission for video ads

November 3, 2008

Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an “incentivisation programme” to show Google’s commitment in developing video advertising opportunities across its network, including YouTube.

Jonathan Gillespie, Google head of media solutions and YouTube in the UK, said, “We believe that online video specifically is going to be the next stage of evolution in the display marketplace."

Categories: Advertising, Articles