Advanced Television

Sky £15m ad spend for Xmas

November 4, 2008

BSkyB is to launch a Christmas advertising campaign worth as much as £15m (E19m).

The satellite broadcaster, which unveiled better-than-expected subscriber and revenue numbers in its results for the three months to the end of September, is launching the media blitz with the tagline “Come home to Christmas with Sky”. The TV ad, created in-house by Sky focuses on the range of movies the satellite company offers.

The TV campaign will be supported by online, direct marketing, print and outdoor advertising.

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