The Voole website has launched in Beijing, offering a digital entertainment platform for Chinese mainland Internet users featuring a number of copyrighted high-definition TV and movie entertainment programmes.
Warner Bros. inked a deal with Voole Technology at the end of August this year, becoming the first Hollywood studio to operate transactional video-on-demand services in China.
The service will be priced and positioned to make it competitive with pirated DVDs and compatible with China’s fast-developing broadband Internet service. Movies will be available for DRM-protected rental- only at 1 yuan-5 yuan ($0.75) each or at 5 yuan for a monthly payment for all movies and TV series voole.com boasts. At present, about 2,000 movies and 10,000 episodes of TV series are available on the website.