Voole online cinema launched in Beijing

The Voole website has launched in Beijing, offering a digital entertainment platform for Chinese mainland Internet users featuring a number of copyrighted high-definition TV and movie entertainment programmes.

Warner Bros. inked a deal with Voole Technology at the end of August this year, becoming the first Hollywood studio to operate transactional video-on-demand services in China.

The service will be priced and positioned to make it competitive with pirated DVDs and compatible with China’s fast-developing broadband Internet service. Movies will be available for DRM-protected rental- only at 1 yuan-5 yuan ($0.75) each or at 5 yuan for a monthly payment for all movies and TV series voole.com boasts. At present, about 2,000 movies and 10,000 episodes of TV series are available on the website.


You must be logged in to post a comment Login